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Sunday, June 30, 2013

The Sweetest Comeback in the History of EVER!: Twinkies Set To Return on July 15th

Yeah! I am so happy to announce that Twinkies and other Hostess favorites will be returning to retail shelves close to you on July 15th. And their new slogan which will be printed on every box is "The Sweetest Comeback in the History of Ever". hahahaha that's so cute. I love Twinkies but I am mad as a hatter for donettes! Especially the honey crunch ones. YUM YUM YUM!!! Thank you Darren Metropoulos and Metropoulos Corp. Metropoulos Corp is the new owner of Hostess, which filed for Chapter 11 bankruptcy back in early 2012 after acrimonious talks broke down their Union workers. So 15,000 workers lost their jobs when Hostess decided to liquidate. Some of them have been hired back but they are no longer union employees. Only one change has been made toe recipes of the products, they will be using dark chocolate instead of milk chocolate to give a deeper richer color the cupcakes. And the # of bakery plants is now down to just 4 instead of the 11 it used to have. Hostess will now deliver to warehouses instead of to each individual retail store. This will make it easier for discount stores to purchase product and also make it easier for product to reach more convenience stores. In the past, Hostess was only able to reach about 1/3 of the 150,000 convenience stores located in the USA. Yeah, sounds good to me. I look forward to the relaunch. I'll buy some extra milk. hahahaha

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